FAQ & Support

Everything you need to know about digital Advent calendars — from the first idea and implementation to questions about use and technology.

Basics
Getting Started & Using Türchen
Content & Design
Packages & Pricing
Publishing
Giveaways & Participation
Tracking
Data Protection

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Frequently Asked Questions

With the Participation+ feature, email addresses can be collected, for example as part of a competition or mini-game.

If the contact data is to be used for marketing purposes afterwards, such as newsletters or follow-ups, separate consent is required. This consent is confirmed via double opt-in and documented transparently.

This allows you to gain new contacts and use them for further communication in a GDPR-compliant way.

Tracking shows key figures such as views, participations and interactions per door.

This helps you understand which content performs well, where participation is particularly high and how the campaign develops over time.

The right bundle depends on how you want to use your calendar.

Yes. With a code snippet the Türchen calendar can be embedded directly into your website. This code snippet for your calendar is shown in the editor at Publish > URLs and embed code > Embed Code.

Yes. You start with a 10-day trial period.

During the trial, you can create your own calendar and test it directly for your use case. This allows you to see how content, participation, design and campaign logic work together.

Basics

A digital advent calendar is suitable for customer loyalty, lead generation, competition marketing or presenting products and offers.

A digital Advent calendar is an online calendar with 24 (or more or fewer) doors that can be opened one by one each day in a browser. Behind each door can be digital content such as articles, contests, discounts, videos, games, or small surprises. Advantages: It generates regular engagement, promotes interaction and customer loyalty, can be customized, and is easy to share via a website, newsletter, or social media; it also offers a fast, straightforward, and sustainable solution compared to a conventional, physical calendar.

A calendar is created, filled with content and then published.

Digital advent calendars are used to build and keep attention and interaction over several days. In addition, they can be used to generate leads in a fun way for the users.

Yes. You can choose the time frame, the number of doors, and the content. This concept also works for product launches, anniversaries, sweepstakes, internal promotions, or other campaigns with multiple consecutive pieces of content, since the calendar has a standard duration of up to 6 months.

Getting Started & Using Türchen

The editor is available in German and English.

The calendars themselves can be created in any language, as all content is maintained individually.

For multilingual calendars and international campaigns, the International feature is also available.

Possible reasons include an incorrect or incomplete link, a calendar that has not yet been published or an expired usage period.

First, check whether you are using the correct public link or edit link and whether the calendar is still active.

No. At the moment, a calendar cannot be copied directly.
For multilingual versions, the International feature can be used.

With the corresponding setting, you receive an edit link that allows several people to access the editor and work on the calendar.

Important: you should not work in the editor with several people at the same time, as this can lead to changes being overwritten when saving.

Yes. Within one customer account, several digital advent calendars can be created and managed in parallel, for example for different campaigns, brands or locations.

Please note: each calendar must be purchased separately.

Yes. bundles can be extended with additional features or adjusted at any time if your requirements change.

Features can be booked directly in the editor and can also be added after the calendar has started – without having to create the calendar again. Upgrading to a larger bundles is also possible at any time.

After the 10-day trial period, you can purchase the selected calendar and continue editing it.
Without purchase, the calendar can no longer be used and will be deleted.

Yes. The trial starts within a selected bundle.
During the trial period, you can also try out other bundles and features. This helps you find out which scope of functions fits your planned campaign best.

Yes. You can continue editing your calendar at any time – even after purchase, after publication and after the start date.

The only important thing is that the next door is filled with content in time.

After registration, you create your own calendar. Then you add content, assign it to the right doors and define the publication period.

This allows you to prepare your online advent calendar step by step and publish it at the desired time.

Watch youtube tutorial

Yes. You start with a 10-day trial period.

During the trial, you can create your own calendar and test it directly for your use case. This allows you to see how content, participation, design and campaign logic work together.

Content & Design

This is often caused by cached browser data or by the uploaded file itself.

It helps to clear the cache, reload the page and check whether the image, video or external content has been added correctly.

In rare cases, the file itself may be damaged. In that case, deleting it and uploading it again is recommended.

Not every external platform allows content to be embedded.

Check whether the correct link has been added, whether the original platform allows embedding and whether the content has been saved. Clearing the browser cache may also help here.

The thumbnail is automatically generated from the content of the door.
If a thumbnail cannot be generated or if no thumbnail or the wrong one is displayed for an image, video, or GIF, you can set one yourself or overwrite the generated one by these steps:

  1. Open the content editor (the small pencil icon on the door) for the respective door
  2. Select “Settings” within the editor
  3. Upload a suitable image under “Thumbnail”
  4. Click “Save” once you're done

Changes are only applied if they have been saved in the editing window.

If the changes have already been saved but are still not visible, clearing the browser cache often helps. After that, reload the public calendar view.

Yes. The calendar can be visually adapted to your own corporate design.

Custom fonts and individual CSS adjustments are possible with the White Label feature.

White Label means that the calendar appears fully in your own brand identity – without visible Türchen branding.

Only behind the info button, a link remains for legal reasons, which may also refer to Türchen.

Yes. Colors, content, and layout can be customized to match your brand identity or corporate design so that the calendar blends smoothly into your existing brand communication. This works most seamlessly with the “White Label” feature, which allows you to make additional customizations via CSS, insert external scripts, and even set a favicon for the calendar.

Yes. With the “Embedding” content block, external content can be integrated directly into a door.

This includes, for example, YouTube videos, Spotify music or other content that can be embedded via link.

Yes. Competitions and games can be added directly to individual doors using content blocks.

Possible formats include quizzes, surveys, mini-games or free-text fields. The exact options depend on the selected bundle and the features included.

View bundles and differences

A calendar can be filled with text, images, videos, competitions, campaigns, mini-games and forms.

Each door can be designed individually and used in different ways.

Packages & Pricing

Depending on the use case, calendars can be scheduled to match the respective region. This is especially relevant for international campaigns with several target groups.

To set a specific time zone or to set that all doors open at the same moment, the feature "International" is necessary. You can find the option in the editor at Settings > Date & Order > Advanced Settings.

Yes. With the International feature, calendars can be created in several language versions and used for international target groups.

Türchen does not include an integrated payment function for selling calendar access.

However, the calendar can be protected with a password. The sale and subsequent distribution of the password must be organized through an external system.

Payment is possible via PayPal. Credit card and direct debit can also be used via PayPal.

For all company calendars – Business, Premium and Enterprise – purchase on invoice is also available. The invoice is sent by email after purchase.

For company calendars, the usage right is valid for six months.

After that, the calendar is automatically taken offline.

You can also unpublish the calendar yourself at any time in the editor and take it offline.

With the purchase, you receive a commercial usage right for one calendar for six months.

The calendar can be published on your own website and shared via your existing channels.

Yes. Depending on the plan, individual features may already be included or can be added if needed, even after the calendar has started. Alternatively you can also upgrade to the next higher plan including all of their features. This can be done easily in the editor via the “Extensions” section.

View all of our features

Publishing

Yes. The calendar can also simply be shared via link, for example in newsletters, on social media or on a campaign page.

This is often caused by an incomplete code snippet or restrictions within the website system.

The complete embed code should be inserted unchanged. You should also check whether the CMS allows external content.

In the editor, the publish menu is located as a “Publish” button in the main menu (Don't worry: The calendar won't be published immediately when you click it). At the end of this overview, you can publish the calendar by clicking “Publish Calendar”. This means it is now accessible via the public link and can be shared through it. You’ll also find an embed link here that allows you to embed this published calendar on your website.

Note: You can undo the publication at any time.

Possible reasons include:

  • the calendar has not yet been published
  • the wrong embed code was used
  • the CMS blocks external content
  • the browser or website cache still shows an old version

In these cases, publication status, code and cache should be checked.

As soon as a calendar gets published, it will be available unter its "Public link". You have the control, how or who you share this link with.

Note: You can undo the publication at any time.

Yes. With a code snippet the Türchen calendar can be embedded directly into your website. This code snippet for your calendar is shown in the editor at Publish > URLs and embed code > Embed Code.

Giveaways & Participation

Check whether the competition has been set up correctly in the door and whether the right participation option is activated.

Complete and correct information in the imprint, privacy information and terms and conditions of participation is also important.

This is often caused by incomplete form details, an incomplete registration or a missing email confirmation.

If the data is used for marketing purposes, the email address must be verified.

Yes. Participation data can be exported as a CSV file in the editor.

Which data may be used depends on the participation option:

Double opt-in only works with Participation+.

Check whether:

  • Participation+ is activated
  • if the login-switch is turned on at the quiz/interaction block
  • the correct email address was used
  • the confirmation email has also been checked in the spam folder

The participation data can be viewed in the system and exported as a CSV file. Winners are then selected either using our prize draw feature (in the editor under: Reporting > Prize Draw) or separately/independently using the exportable CSV file—for example, through an external random selection process.

For a quiz, the selection can be limited to participants who provided the correct answer.

The results from competitions, mini-games and forms are collected in the editor and can be viewed under “Analytics”.

For further analysis, the data can be exported as a CSV or Excel file.

Double opt-in is possible with the Participation+ feature.

Participants additionally confirm their email address by email.

Only after that may the data be used for marketing purposes.

For competitions, the following information must be completed:

  • imprint
  • privacy information
  • terms and conditions of participation

Participation enables login, registration and active participation in competitions or campaigns. The collected data may only be used for participation and winner notification.

Participation+ adds email validation and double opt-in to the simple participation option. This allows contact data to be used for marketing purposes such as newsletters or follow-ups in a GDPR-compliant way.

There are three options:

  • without login → simple use without storing data
  • with login / Participation → participation with assignment, for example for competitions
  • with Participation+ → participation with email validation and double opt-in for the use of the data for marketing purposes

With the Participation+ feature, email addresses can be collected, for example as part of a competition or mini-game.

If the contact data is to be used for marketing purposes afterwards, such as newsletters or follow-ups, separate consent is required. This consent is confirmed via double opt-in and documented transparently.

This allows you to gain new contacts and use them for further communication in a GDPR-compliant way.

Tracking

Yes. With the White Label feature, your own scripts can be integrated into the calendar, allowing you to add additional functions or tracking tools.

Yes. With the Tracking feature, the collected data can be exported and used for internal reporting.

The tracking data forms the basis for reporting. It shows which content, competitions and campaigns are particularly well received.

This helps you understand on which days many views, participations or interactions occur. The analysis also helps you assess the campaign and plan future calendars more precisely.

With the Tracking feature, you can view figures on how your calendar is used. These include, for example, views, participations and interactions per door as well as daily access statistics.

This shows how often the calendar is used, which doors receive the most attention and how usage develops over the campaign period.

The Tracking feature is included in the Premium and Enterprise bundle.

Tracking shows key figures such as views, participations and interactions per door.

This helps you understand which content performs well, where participation is particularly high and how the campaign develops over time.

Data Protection

To use email addresses for marketing purposes, double opt-in is required. With the Participation+ feature, participants additionally confirm their email address by email.

Only then may contact data be used in a GDPR-compliant way for newsletters, follow-ups or further marketing activities.

The data is processed and stored on servers in Germany.

This keeps the use of Türchen GDPR-compliant and legally transparent for business campaigns.

For sensitive use cases, a data processing agreement and further data privacy information are also available.

Yes. Türchen meets the requirements of the GDPR. Data is hosted on German servers, securely encrypted and processed only to the extent necessary for using the calendar and running the campaign.

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Still Looking for an Answer?

Feel free to contact us via the support form.

Go to support form

Can’t find your question?

Our support team will help you quickly – whether it’s about setup, embedding or campaigns.

support@tuerchen.com

For larger projects, personal onboarding is included in the Enterprise package.